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Procter & Gamble

INFLUENCER CAMPAIGN MANAGER

Role Overview

I directed the influencer marketing strategy for Procter & Gamble’s Personal Health Care portfolio, managing end-to-end campaigns for five iconic brands: Pepto Bismol, Metamucil, Align, ZzzQuil, and NyQuil. During my tenure, I executed over 100 high-impact influencer videos, overseeing everything from initial planning and agency management to contract negotiation and final performance reporting. By acting as the primary liaison between Brand Directors and external creators, I bridged the gap between strict pharmaceutical compliance and creative storytelling, delivering data-driven results within budgets of up to $200,000."

Pepto Bismol - Pepto Predicament Campaign
This campaign was centered around Pepto's newest product launch - Nausea Gummies + Tablets. We decided to partner with creators in the travel niche to highlight the product and how it can help them avoid a "Pepto Predicament." We had a mix of skit-style creators along with more vlog-style creators to provide a mix of awareness and traffic content for our paid media team to boost.

Pepto Bismol - Hispanic Heritage Month Campaign
I worked on Pepto Bismol’s Hispanic Heritage Month Campaign, that highlighted how Hispanic content creators utilize Pepto Bismol. I worked within a $25,000 budget securing 6 Hispanic content creators to highlight their heritage and share “Pepto Predicaments” or Day in the Life style videos. After boosting the videos, the paid media was able to see a 2.5% increase in sales for the Pepto tablets over the previous quarter.

ZzzQuil - ZzzQuil Ultra Campaign

ZzzQuil - Pure Zzzs Gummies Campaign

ZzzQuil - Sleep App Campaign

ZzzQuil - Complete Sleep Campaign

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