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Procter & Gamble

INFLUENCER CAMPAIGN MANAGER

Role Overview
 

In this role, I manage Procter & Gamble’s Personal Health Care influencer and creator partnerships from start to finish. I work with a wide range of creators—from micro to macro—to make sure their content fits our brand’s look, vibe, and audience. I handle budgets between $25K–$50K, and take care of everything from finding and vetting talent to locking in contracts and offering creative direction. I also coordinate products, timelines, and all the behind-the-scenes logistics to make sure everything runs smoothly and the content hits the right brand messages.

Pepto Bismol - Pepto Predicament Campaign

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This campaign was centered around Pepto's newest product launch - Nausea Gummies + Tablets.  We decided to partner with creators in the travel niche to highlight the product and how it can help them avoid a "Pepto Predicament." We had a mix of skit-style creators along with more vlog-style creators to provide a mix of awareness and traffic content for our paid media team to boost.

Pepto Bismol - Hispanic Heritage Month Campaign

​I worked on Pepto Bismol’s Hispanic Heritage Month Campaign, that highlighted how Hispanic content creators utilize Pepto Bismol. I worked within a $25,000 budget securing 6 Hispanic content creators to highlight their heritage and share “Pepto Predicaments” or Day in the Life style videos.  After boosting the videos, the paid media was able to see a 2.5% increase in sales for the Pepto tablets over the previous quarter.

ZzzQuil - ZzzQuil Ultra Campaign

ZzzQuil - Pure Zzzs Gummies Campaign

ZzzQuil - Sleep App Campaign

ZzzQuil - Complete Sleep Campaign

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