PORTFOLIO
Welcome to my
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SPORTS ILLUSTRATED SWIMSUIT
I assisted with the launch of Sports Illustrated Swim’s 2021 cover featuring Naomi Osaka, Megan Thee Stallion, + Leyna Bloom. I wrote over 200 lines of copy (and some being featured on Megan Thee Stallion's IG), created 20 original TikToks, managed the content calendar, and handled community management for the brand. The campaign garnered over 1,000,000 impressions and over 5 million video views between Snapchat, Facebook, TikTok, and Instagram.
Channel management + CONTENT CREATION
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TikToks/IG Reels
LEARFIELD IMG
Channel management + CONTENT CREATION
The challenge: launch Learfield IMG's new brand Varsity across TikTok, Instagram + YouTube. Through this project I manage the content calendar, handle community management, write copy, schedule posts and help source + create the creative. From launch we have gained 300+ followers and over 50,000 views across platforms.
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TikToks/IG Reels
Graphics
Thumbnails
BUMBLE
Channel management
THE CHALLENGE help Bumble strategically post their upcoming social series 'Cuffing SZN' across their social platforms. I helped put together a comprehensive content calendar for Bumble that includes dates, optimal posting times, links to all the assets, approved copy, and which platform to post the asset on. I was able to help Bumble execute their series by helping them stay organized and giving them a plan to maximize their content.
BEAR GRYLLS
Bear Grylls was looking to expand his brand on YouTube and grow his following on the platform. My key responsibilities on this project were to create graphics for social platforms and to write copy for social posts across IG, Facebook, and Twitter promoting the latest video.
Channel management + CONTENT CREATION
TikToks/IG Reels
Graphics
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THE SAVANNAH COLLEGE OF ART AND DESIGN
SOCIAL MEDIA COORDINATOR - EXECUTIVE MEDIA
I also served as a social media coordinator for the president of the Savannah College of Art and Design. In this role, I served as a community manager, content creator, copywriter, photographer, podcast marketer, production assistant, and even mascot – you name it, I’ve probably done it.
Content creation and analysis were a large part of this role. I analyzed current social media trends and found ways to best incorporate those trends into our social strategy. Every month I curated a content calendar and executed the creation of the content that was approved, such as Instagram Reels, Instagram Guides, LinkedIn Articles, etc. I then evaluated the performance metrics of our social posts across platforms and compile relevant data, such as account growth, engagement rate, and account health, into monthly reports.
TikToks/IG Reels
Graphics
coastal carolina university
SOCIAL MEDIA COORDINATOR
As the head of social media at CCU, I owned the day to day content creation and community management of the flagship accounts of the university, totaling over 100K followers over Twitter, LinkedIn, Facebook, and Instagram. I produced and revamped the student interview series CCU Family, created a content strategy that led to us growing 7K followers in less than a year on Instagram, and covered all sporting events for the school.
During my time at CCU, I also collaborated with departments on campus to execute paid social ads across Facebook, Instagram, Twitter, LinkedIn, and Pinterest. I worked with our school of business on a campaign to drive more people to apply to their graduate programs. The campaign garnered over 1.3 million impressions and over 300 results, which for this campaign was getting lead forms filled out by prospective students.
CCU FAMILY EXAMPLE
Paid Ads
